Need help with Market segmentation

Nov 10th, 2015
Price: $10 USD

Question description

Let’s assume you are charged with opening a new women’s health center in downtown Washington DC. located near the White House. The center will offer a full spectrum of health services for women from preventative health services, nontraditional health services, to traditional ob/gyn services. The center will staff only female professionals, include a health education library on women’s health issues, have regular short seminars on women’s health issues, have dermatology services, and massage services. Prices for non-reimbursed services will be market rates, and virtually all health insurance will be accepted, including Medicare. The center itself will feature modern but calming décor. There are no baby-sitting services. Since it is in downtown Washington DC parking is provided. The center will focus on extremely good customer experiences.

Based on what you know or can find out about the Washington DC market, and using the list of segmentation criteria in the Week 4 Overview,

identify the market segment of women that would most likely be attracted to this new women’s health center.

If you are feeling creative, take a shot at writing a tagline for the center. This is the creative copy marketing communicators use on their marketing communications materials like signage, brochures, advertisements, websites, etc

Tutor Answer

(Top Tutor) Daniel C.
School: UCLA

Studypool has helped 1,244,100 students

Review from our student for this Answer

Nov 12th, 2015
"Outstanding Job!!!!"
Ask your homework questions. Receive quality answers!

Type your question here (or upload an image)

1825 tutors are online

Brown University

1271 Tutors

California Institute of Technology

2131 Tutors

Carnegie Mellon University

982 Tutors

Columbia University

1256 Tutors

Dartmouth University

2113 Tutors

Emory University

2279 Tutors

Harvard University

599 Tutors

Massachusetts Institute of Technology

2319 Tutors

New York University

1645 Tutors

Notre Dam University

1911 Tutors

Oklahoma University

2122 Tutors

Pennsylvania State University

932 Tutors

Princeton University

1211 Tutors

Stanford University

983 Tutors

University of California

1282 Tutors

Oxford University

123 Tutors

Yale University

2325 Tutors