Title: Blogging and Microblogging in Business Communication
Introduction: Businesses operate in a transitioning environment in terms of consumer demands
and technology. Thus it is essential for businesses to establish a strong online presence to aid in
communicating and interacting with customers. Blogging is a marketing approach aimed at
enhancing a business’ online visibility.
Thesis statement: The paper seeks to describe how blogging and microblogging enable
businesses to attract more traffic to their websites, connect customers to the brand, and enhance
its marketing initiatives.
Ways by which Businesses use Blogging for Internal Communication
Main point: Blogging is used in the internal communication of businesses by allowing
employees to discuss the progress and plans of different projects.
Main point: Organizations use blogging for internal communication to pass on special
Main point: Blogging is also applied in internal communication to discuss challenges that may be
facing the organization.
Ways by which Businesses use Blogging for External Communication
Main point: Blogging is significant to business communication in several ways. Blogs can be
vital in external communication by promoting business products and services.
Support statement: Creating a blog only requires minimal commitment from the Information
technology experts at an affordable price.
Main point: Blogging enables organizations to engage in business enhancing discussions that
help to reinforce relationships with existing and potential customers, stakeholders, and
Support statement: As a result, blogs help businesses to comprehend the needs and preferences
Main point: Blogging also helps organizations in reputation management.
Support statement: Blogs enable companies to control any possible reputational damages by
reacting to user feedback immediately.
Main point: Blogging allows answering questions from several people.
Support statement: For instance, if there is a debate about the content on the blog, the best way to
enhance the discussion is by providing answers to specific questions posed by customers.
Conclusion: Overall, blogging, and microblogging are suitable ways for a business to attract