Selling Overseas and Marketing in Another Country Research Report

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Business Finance

Description

Research Report – Selling Overseas and Marketing in Another Country:

  • This project should be completed individually.

  • Select a product or service that you currently own (or use) and a country that you’re not familiar with. You are encouraged to select a product or service that is unique and innovative.

Imagine that you are with the international sales department of the company that manufactures and sells the item (or service) that you are proposing to make or introduce in the country you have selected.

The first step is to learn as much as possible about the country where you plan to market the product. Check almanacs, encyclopedias, the Internet, and library databases for the most recent information, paying particular attention to descriptions of the social life of the inhabitants, their economic conditions, and cultural traditions that encourage or discourage use of the product or service.

  • Your Task – Write a five page report that describes the product or service you plan to market abroad (it must be another country other than the United States); briefly describes the country you have selected, indicates the types of people who would find the product or service attractive, explains how the product or service would be transported or introduced into the country (or possibly manufactured if materials and labor are readily available in the host country), recommends a location for a regional sales center, and suggests how the product or service should be sold. Your report is to be submitted to the chief operating officer of the company, whose name you can either make up or find in a corporate directory. The report should include your conclusions (how the product or service will do in this new environment) and your recommendations for marketing (steps the company should take immediately and those it should develop later). You are highly encouraged to include financials, action plan, and a social media strategy.
  • General Format –
  1. The paper must be typed
  2. Use headings within the report when appropriate (please review Pages 430-445 for Parts of a Formal Report). For this report please include a Cover, Memo of Transmittal, Table of Contents, Introduction, Body, Summary, Conclusions, Recommendations, and a Bibliography (The Cover, Memo of Transmittal, Table of Contents, and Bibliography will not be counted towards the five page requirement).
  3. Plan the paper carefully so as to develop an organized and non-redundant report. It should be organized and assembled as a continuous report and should not appear to be several independent segments bound together.
  4. You must have a minimum of five sources. Please cite your sources using MLA or APA Format – (the Writing Center can offer assistance if you do not know how to do this). These five sources must be SCHOLARLY. You should include peer-reviewed, journal articles. I would suggest reaching out to the library if you need help finding these - https://www.cuyamaca.edu/academics/support/library/default.aspx.

Some other helpful sites include - http://owl.english.purdue.edu/owl/resource/560/01/, http://owl.english.purdue.edu/owl/resource/557/01/, http://www.cuyamaca.edu/tpagaard/EnglDept/Resources.htm

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Explanation & Answer

Hello there, attached is
the complete assignment. Have a look and do not hesitate to ask for any
clarification. Looking forward to hearing from you. Thank you

Running head: WIRELESS MOUSE MARKETING IN KENYA

Wireless Mouse Marketing in Kenya
Student’s Name
Institution

1

WIRELESS MOUSE MARKETING IN KENYA

Table of Contents
ABSTRACT..................................................................................................................................3
Product Production........................................................................................................................4
Distribution of local market...........................................................................................................4
Location.........................................................................................................................................5
Marketing Strategy........................................................................................................................5
Conclusion.....................................................................................................................................6
Recommendation………………………………………………………………………………...7
Reference………………………………………………………………………………...............8

2

WIRELESS MOUSE MARKETING IN KENYA

3

Abstract
A product that exceeds the customer needs leads to customer sense of satisfaction, thus
creating a feeling of goodwill towards a company. Entering an international trade is always an
excellent thing a company should consider, but there are various challenges the organization
should look into to become successful globally. In this research project, I would discuss how I
will market wireless mouse in Kenya, an Eastern African country. Kenya is a developing country
with an approximate population of fifty million where the larger part of the population is the
youth of age between eighteen to thirty-five years. As a growing economy, Kenya is placed 6th in
Sub-Saharan Africa as one of th...

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