Description
Each of your answers must be a minimum of 700 words and a maximum of 1000 words. Answers need to be detailed and in paragraph form, with a clear structure. You are welcome to find additional information on the topic and apply them to your answers, but if you do so, use the APA convention for citing sources, to avoid plagiarism.
prompt: If you were the President of the San Diego Tourism Authority, how would you go about evaluating satisfaction levels of tourists visiting the region? Which technique of satisfaction measurement would be the most adequate? Describe this technique? Why should international tourist complaints not always be used in assessing their vacation satisfaction? Your answer must be a minimum of 700 words and a maximum of 1000 words.
Explanation & Answer
Attached.
Running head: MEASUREMENT OF TOURIST`S SATISFACTION
Measurement of Tourist`s Satisfaction
Student`s Name
Institution
1
MEASUREMENT OF TOURIST`S SATISFACTION
2
Measurement of Tourist`s Satisfaction
Tourist satisfaction is one of the most important aspects that influence growth in the
tourism industry. Measuring tourism satisfaction help the stakeholders in the tourism industry to
develop mechanism and strategies to ensure that their tourist satisfied (Neal, & Gursoy, 2008).
This important because a satisfied tourist will always come over again thus more revenue to the
tourism authority. As such, measuring the satisfaction of the tourist who travels to a particular
destination moves beyond simply measuring the tourist`s satisfaction through the services
delivered by the tourism enterprises. The measurement of tourist satisfaction should be more
encompassing, broader and should focus on critically evaluating and identifying factors that
motivate the tourists towards visiting a particular place. This paper presents a case study that
focuses on determining ways of measuring tourist satisfaction at the San Diego Tourism Authority.
Many ways can be used to measure the level of satisfaction among the tourist. Tourism
satisfaction by the tourism service providing enterprises t...
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