Description
Your management has now asked you to create a Strategic Business Plan for the newly acquired company. You must provide this new plan and incorporate the information about Porter’s five factors.
Your Strategic Business Plan should include the following features:
- Executive summary
- Marketing analysis
- You should identify a target market.
- You should establish a strategy for acquiring a customer base.
- Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis
- Financial statements
- Summary of the relevance of Porter’s five factors
- Conclusion
4–5 pages of new material. APA Format. Include in-text references and works cited.
Explanation & Answer
I have completed it. Here it is
BUSINESS STRATEGIC PLAN
Management
Information Technology Strategy Development
Name of Student
Institution
1
BUSINESS STRATEGIC PLAN
2
Executive Summary
In the recent past, there has been increased concern about the safety of online shopping.
Improved technology has seen an increase in the number of customers who prefer online
shopping to visiting a store physically. However, this comes with its fair share of challenges one
of it being cyber-crimes. Customers need to feel secure whenever they shop online. Their
personal information should not land into unauthorized hands.
The newly acquired ABC Company deals in a wide range of products. It also offers
digital content and is present in many countries worldwide. It fully operates online. The use of a
digital platform to access the company’s products and services exposes its customers to risks
such as identity theft and loss of their personal information. Advancements in technology mean
that hackers can access the private information of customers. For this reason, it has invested in
the latest technology to safeguards its shopping platform and reduces cases of cybercrime on its
platform. This is because of increased concern from its customers about the safety of their
information. The company has come up with a strategy to be implemented within five years. The
strategy is about improving the security of the site.
This strategic plan will be in use for five years and will show the course of action to be
implemented to achieve the goals, mission, and mission of the company. It is not too late for the
company to step in and provide a solution to increased cases of identity theft and loss of personal
information.
Marketing Analysis
The company aims at attracting millennials who have no time to visit phy...
