Definition and Elements of Strategic Sports Marketing Process Discussion

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trbetvnobl91286

Business Finance

Description

1) Define the strategic sports marketing process and discuss the various elements in the strategic sports marketing process. Give specific examples from the text as well as from your experience.







2) Provide 3 examples of how you would measure growth in the sports marketing industry. What evidence do you have that the number of people participating in sports is growing? Use the Internet to find census data for how this might change 10 years from now.




Text

Shank, M.D., Lyberger, M.R. (2014). Sports marketing: A strategic perspective (5th ed.). Retrieved from https://www.vitalsource.com/

  • The full-text version of this e-book is available through your online classroom.





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Explanation & Answer

Attached.

Running Head: STRATEGIC SPORTS MARKETING PROCESS

Strategic Sports Marketing Process
Student:
Professor:
Course:
Date:

1

STARTEGIC SPORTS MARKETING

2

As per the text, strategic sports marketing process is the process of planning,
implementing, and controlling marketing efforts to meet organizational goals and satisf...


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