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noqhyy1100

Business Finance

Description


Submit a draft full business plan. This will allow a week of refinement. The plan should be over 10 pages long, be a pretty document with graphs pictures and forecasts, and convey the story regarding your business.

Sample sections that would be in the business plan are below.

Executive Summary

Summary of the Company

Financial Summary (financials and projections summary)

Transaction Rationale

Market Overview

Target Market – Size and Growth of opportunity (market size, market growth rates, insights into the market, etc.)

Customers – who target customer are

Value Added Services

Core Company Capabilities – what the company does

How firm makes money – unit economics, what customer purchase, how much they spend for your product, what makes them buy,

Uniqueness of Business – what makes you different

What Problems does your business solve

Competitive Environment

Who are your competitors – what are they doing now, what are they purchasing now, how are they purchasing now

SWOT analysis - Strengths, Weaknesses, Opportunities, and Threats

Context – how is your market changing and how will changes in the market benefit or hurt you (regulatory, technology, customer needs)

How do you sustain a competitive advantage over time?

Organization

People involved in the business – your bio, types of folks that you want to hire (bio), types of folks you want on advisory board to give advice to firm

What types of folks you want to hire as company grows and what relevant experience would you be looking for – could be experts in manufacturing, sales, marketing, industry, regulatory, and other folks who would help the company grow

Insights regarding how you plan to grow the organization?

Financial Performance and Projections

Financial model – more detail than executive summary

Assumptions for projections

How firm makes a profit

What is the break even for the firm - # of customers, sales,

Profitability of business

Go-To-Market Strategy

Do you sell direct, work through channels such as retail; embed your technology in other firms’ products, ect.

Do you build intellectual property assets such as patents and focus on licensing the technology or sell the IP to a strategic firm who can benefit from your IP

Are you Raising Capital and if so, why you are raising capital?

How much capital is needed and what will it be used for (or how much money do you need for donations for a social entrepreneurship venture)

Where do you see the company in 5 years?

Expand product lines

Expand geographies

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Explanation & Answer

Here you go! Let me know if you need any edits or have any questions.

Outline: Business Plan

Table of Contents

Executive Summary

The operational name of our company is Raphael’s Trendy Fashions Company. The company
is a sole proprietorship that will be located in Houston Street in East Village

Transaction Rationale

Our transaction rationale will be based on six critical strategic rationales. The first is actively
investing the company's performance will be increased by adding value through financial
engineering, incentive compensation,

Market Overview Future Prospects

In five years, we expect that the company will have grown from a middle-level company into
a big company
Any business that deals with women's wear does well because women are always particular
in their dressing. Women
SWOT Analysis
As a middle-level company, Raphael's Trendy Fashion Company has its share of strengths,
weaknesses, opportunities, and threats


1

Business Plan

Business Plan
Institutional Affiliation
Student Name
Date

Business Plan

2

Table of Contents
Executive Summary ................................................................................................................................ 3
Summary of company ............................................................................................................................. 3
Financial Summary ............................................................................................................................. 4
Transaction Rationale ............................................................................................................................. 4
Market Overview .................................................................................................................................... 5
Target Market...................................................................................................................................... 6
Customers ........................................................................................................................................... 6
Value Added Services ............................................................................................................................. 7
Core Company Capabilities .................................................................................................................... 7
How the firm makes money ................................................................................................................ 7
The uniqueness of the Business .......................................................................................................... 7
The problems our business solve ........................................................................................................ 8
Competitive Environment ....................................................................................................................... 8
SWOT Analysis ...................................................................................................................................... 8
Strengths ............................................................................................................................................. 8
Weaknesses ........................................................................................................................................ 8
Opportunities ...................................................................................................................................... 9
Threats ................................................................................................................................................ 9
Context .................................................................................................................................................... 9
Organization.......................................................................................................................................... 10
Financial performance and projections ................................................................................................ 11
Financial Model ................................................................................................................................. 11
Assumptions for the forecast 11
The profitability of Business.............................................................................................................. 12
Go-TO-Market Strategy......................................................................................................................... 12
Future Prospects ................................................................................................................................... 12

Business Plan

3

Executive Summary
The operational name of our company is Raphael’s Trendy Fashions Company. The company
is a sole proprietorship that will be located in Houston Street in East Village. The objective of this
company is to provide fashionable women lingerie to all women. Our mission statement is
‘'affordable, fashionable lingerie for all women.'' The business is a one-stop shop for all women
lingerie ranging from inner wares, sleep gowns, swimming costumes, bodysuits and many more. The
market of our products is wide because over 75% of the total population in East Village consists of
women. Lingerie is a necessity in a woman's life and not a luxury. Therefore every woman at one
point or the other will purchase lingerie. The business will be managed by a six-member advisory
team which works will independently from the day to day operations of the company.
The team will comprise of one chairperson who is conversant with business management,
one marketer, one designer, one financial expert, one legal advisor, two sale executives and the sole
proprietor of the business. The products will be sourced from manufacturers known to produce
high-quality women wear. The products will be sold at subsidized prices to the customers' either
directly or through an online marketing platform. The estimated amount for establishing the
business is $ 5,000 with an expected profit turnover of $ one million per annum. The anticipated
return on the investment is to expand the company from a small middle-level company into a big
company that has a production unit. In five years, the company will have developed into a national
company owning various outlets in all major streets in the major towns in New York City. The
turnover profit margin will have grown t0 $one million and a clientele base of over one million
customers. The company aspires to employ over one hundred people who are experts in various
fields.

Summary of the company
The proposed company name is Raphael’s Trendy Fashion. This is a sole-proprietor
company which specializes in selling women's wear. The company will mainly specialize in
the selling of women lingerie. The business location is Houston Street in East Village. Our
mission statement is:'' Affordable, fashionable lingerie for all women.’’ Our objectives are: to
be a one-stop shop for affordable quality lingerie, to be the best women fashion company in

Business Plan

4

New York, and to provide fashionable women wear to women of all ages. We aim to achieve
annual sales targets of $ 100,000 in the first year of operation.
The success of the company will be due to the many years of experience in the trendy
fashion industry. The manager of the sole proprietorship has a vast knowledge in selling
women’s fashion having worked in the fashion industry for the last ten years as the sales
executive of Jordan Fashions. Under her management, Jordan Fashions Company managed to
scope the award of the company of the year due to the high turnover in the year 2018. The
same expertise will be used in Raphael's Trendy Fashion. The company will be stocking
women's lingerie alongside other women accessories. Women lingerie is always on demand
since women like changing their inner wares often. Raphael's Trendy Fashion will provide
hot lingerie to keep our customers fashionable all the yearlong.
Financial Summary
Our company is a middle-level company. The estimated working capital is $ 5,000.
This money will be distributed as follows; $50 will go for refurbishing our store to give it a
new look, $ 3,000 is for the stock, $1,000 is for salaries and remuneration, and the remaining
$50 is for contingencies. The source of the money will be from savings $4,000, and the
balance will be borrowed from a financial institution. The distribution of wealth is shown in
the figure below.

Transaction Rationale
Our transaction rationale will be based on six critical strategic rationales. The first is
actively investing the company's performance will be increased by adding value through
financial engineering, incentive compensation, management changes and reducing of costs.
Active investing will help in running the company more efficiently and hence more profits.
The other rationale is growing scale. This means gaining scales in specific elements of the

Business Plan

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business. In this case, we aim at reducing the cost of our products by reducing the buying
cost. Selling our products at a low price will attract more customers and subsequently more
profits.
The third rationale will be building adjacencies. In the next five years, we hope to
open new outlets for our products in three more streets. In addition to women lingerie, our
company will also stock a variety of women wear and also include men's fashion. By so
doing, our market base will expand, and this will translate into more profits. Another strategy
will be broadening of the scope. Apart from opening the physical shops in four different
locations, we aim to embark on e-marketing whereby we will open an online shop to sell our
wares. This will broaden our clientele base since we will be able to reach out to more
customers in all corners of the city. We will also offer free delivery of our products to
customers who are within 1 km radius for free. Deliveries of products to customers who are a
bit far will be done at a subsidized delivery fee.
We will also redefine our business by making a significant technological change in
the fashion industry. We will open an online platform whereby our customers will be free to
share their experiences when shopping from our outlets. The customers will also give
feedback about the products they buy from us. There will also be an opening where our
customers can suggest what they want to be improved or provide a suggestion of what they
wish to stock. We hope that by applying the above principles, our company will be able to
withstand competition.

Market Overview
Any business that deals with women's wear does well because women are always
particular in their dressing. Women are fashion conscious and therefore will more often than
not change their wardrobe for fashionable clothing. When it comes to inner wares, women

Business Plan

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will always go for the trending inner wares to look more attractive and stylish. Sometimes,
the financial obligations are many; thus a woman is left with little or no more to buy the inner
wares as often as she wishes. Our company aims at bridging this gap whereby any woman
gets fashionable inner ware at affordable prices. Our survey shows that more than 75% of the
population in East Village consists of women. 50% of these women are middle-level earners
while the remaining 25% earn meager salaries. Inner ware is a necessity, and all these women
will need to change their lingerie once in a while. To cater to this gap, our company will sell
fashionable women underwear at subsidized prices.
Target Market
Our target market is women of all ages and social classes. Our business will be
dealing with lingerie for women of all ages. The products will be categorized into; Lingerie
for children and toddlers, lingerie for teens, lingerie for young mothers, and lingerie for
senior ladies. The size of our market is vast because the majority of the people in the East
Village town are women. About 80% of the population in East Village town are women.
Women from all walks of life are fascinated by hot lingerie. Indeed, purchasing underwear is
a necessity, not a luxury. The current market is likely to expand as more people are born
every day. In every six children born, four are girls. Therefore, there are more ladies than
men; thus our clientele base is broad.
Customers
Our target customers are women. We focus on young professional women and
middle-aged women who are at the height of their career life. These women are confident and
therefore are willing to spend on inner ware. They are also fashionable, and so they will look
for places to buy stylish and affordable lingerie. Raphael's Trendy Fashion will be a haven for
women who want to be fashionable and at the same time spend less. Nevertheless, Raphael's
Trendy Fashion Company will cater to all women without age or social status discrimination.

Business Plan

7

Value Added Services
The value added services in our company can be categorized into three: Consumer
behavior VAS, network VAS, and enterprise VAS. The consumer-based VAS are live
streaming, missed call alerts, and ringback tone. Our customers can use these services for
free. Capitalizing for VAS will help the company to give quality products

Core Company Capabilities
The core business of Raphael's Trendy Fashion is to provide quality female lingerie
at subsidized prices. The company buys its products from manufacturers at subsidized rates to
sell the products to the customers at low prices. Sourcing of the products is done with utmost
care so that only the products which are of high quality are sourced. One of the company
objectives is to provide quality hot lingerie at affordable prices.

How the firm makes money
Our firm makes money through the purchases made by customers for our products.
Every item sold attracts a certain amount of profit. Different things have different...


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