For this assignment please choose an advertisement you have recently seen for a product or service. Please provide the following information:
- What is the product or service
- What is the medium that was used for the advertisement?
- If this was in print, please provide a picture of the ad
- If another form of media was used please adequately describe the advertisement
In double-spaced, paragraph form (a minimum of 2 pages) please discuss the following items:
What are the promotional objectives of the advertisement (sales, informational, etc.) and why?
Who is being targeted by the advertisement? What do you think the demographic make-up of this group is and
How does the advertisement attract the consumers’ attention? Is the advertisement effective in communicating
the marketer’s message? Why or why not?
What other medium could be used to market the product or service? In your opinion would this more effective?
In the final paragraph please discuss your overall opinion of the advertisement, the communicated message and the overall effectiveness of the advertisement. Do you think the marketing team that designed the advertisement was successful? Why or why not?
Explanation & Answer
Running Head: ADVERT ANALYSIS
For this assignment please choose an advertisement you have recently seen for a product or
service. Please provide the following information:
What is the product or service?
What is the medium that was used for the advertisement?
If this was in print, please provide a picture of the ad
What are the promotional objectives of the advertisement (sales, informational, etc.) and
The advert is given the title' attractive and fat' and tries to unsuccessfully allay fears to
the mindset most Americans have created over the years about this garment specialty company
known as Abercrombie and Fitch. The company has been on the news recently as an
organization which employs exclusionary tactics and targets the young and attractive types who
are not overweight .this means that it locks out a majority of Americans ages 34 and above
owing to the fact that well over 60 ...
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