Competitive Analysis (Marketing Question)

timer Asked: Nov 13th, 2015
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Question description

Competitive Analysis

Why is knowledge of competitors important? How does one determine who their competitors are? You might equate it to knowing who is competing for a job so you are better prepared for an interview or presentation etc.


Topic 1: Competitors

In many instances competitors are seen as being detrimental, that is, having fewer competitors is healthier than having many.

  • Can you consider situations in which having competitors can work to your benefit?

500 words with apa style reference page.

Tutor Answer

Duke University

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