Apple visual elements Analysis

User Generated

avynzz2019

Business Finance

Description

4 pages

In your final paper, remember to consider the effects the visual elements have on the viewers: Apple

you can pick another picture it have to AppleImage result for apple

    1. Sensory Response – When analyzing the viewer’s sensory response to a particular visual, it is important to consider the visual elements that attract the eyes. Close your eyes when considering a visual. When you open your eyes, what are the first visual elements that you see? When analyzing a viewer’s Sensory Response, you may consider analyzing at least two of the following effects:
      1. Colors
      2. Lines
      3. Shapes
      4. Balance
      5. Contrast
    2. Perceptual Response – When analyzing a viewer’s perception of visuals, it is important to consider the audience. Consider who is or is not attracted to this type of visual communication. When analyzing a viewer’s Perceptual Response, consider at least two of the following effects:
      1. Target audience specifics (age, profession, gender, financial status, etc.)
      2. Cultural familiarity elements (ethnicity, religious preference, social groups, etc)
      3. Cognitive visuals (viewer’s memories, experiences, values, beliefs, etc.)
    3. Technical Response – When analyzing a viewer’s response to certain visuals, we need to consider the technical visual aspects that may affect perception. Describe how visuals affect the interpretation of the intended media communication message. Address specific technological elements that impact perception. When analyzing the Technical Response, consider the Laws of Perceptual Organization (similarity, proximity, continuity, common fate, etc), and at least two of the following types of visuals:
      1. Drop-down menus
      2. Hover-over highlighting
      3. Animations
      4. Quality of visuals
    4. Emotional Response – When analyzing a viewer’s Emotional Response, it is important to consider the targeted audience preferences and emotional intelligence. Discuss what the viewer might want to see and what type of visual presentation will set the tone for that response. When analyzing the Emotional Response, consider the effects of at least two of the following types of visuals:
      1. Mood setting colors
      2. Mood setting lighting
      3. Persuasive images
      4. Positioning of search or purchase buttons
      5. Social media icons and share options
    5. Ethical Response - When analyzing a viewer’s Ethical Response, it is important to consider the targeted audience values and beliefs. Identify any negative messages about certain ideas, groups, or cultures. Describe and pinpoint images that may be inappropriate for a variety of viewers. Keep in mind that your website can be accessed by all ages and groups. When analyzing the Ethical Response, consider at least two of the following types of visuals:
      1. Visual stereotypes
      2. Limitations in diversity
      3. Inappropriate images for all audiences
      4. Digital alterations
      5. False representation or advertising

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Explanation & Answer

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Running head: FINAL PAPER

1

Final Paper
Name
Institution
Course
Tutor
Date

FINAL PAPER

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Final paper

Sensory Response
Apple Inc. is a multinational tech company that has mastered the art of targeting all
categories of people across the globe (Helms & Nixon, 2010). Having a close look at the image
of Apple logo, there are outstanding colors that attract viewers from all over the globe. The
visual design has been done by embracing the best technology. Apple logo has colors that are
well balanced and work well. For example, there is well coordinated set of pastels. There are
interactive yellow elements that appeal to the sense of the target audience. The colors are
attractive and they have been done in a manner that does not affect visual abilities of the target
audience. The company’s iconic logo is one of the reasons as to why it has been able to attain a
unique competitive advantage in the highly competitive global industry.
The visual elements are artsy and they appeal to the sense of the target consumers. When
you close your eyes, there is an awesome image. This is one of the reasons as to why the logo is
almost everywhere on our iPhones, iPod and MACS among other top notch technological
devices (Lin et al., 2012). The design of the logo is simple, minimal and easily readable due to
the balance nature of the colors. The logo hones a visually appealing apple with some part of the

FINAL PAPER

3

right side eaten off. The logo is mysterious at the same time seductive on the inside. The unique
bite fo...


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