Walmart Integrated Marketing Communications Business Case Study Help

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Select a Fortune 500 company and research their Integrated Marketing Communications (IMC) tactics. Select at least one traditional and one digital venue to research the IMC tactics. In a two to four-page paper, analyze whether or not the tactics are effective and why. Describe any recommendations for improvement.

The IMC Tactics paper

  • Must be two to four double-spaced pages in length (excluding the title and reference pages) and formatted according to APA style as outlined in the Ashford Writing Center (Links to an external site.)Links to an external site..
  • Must include a separate title page with the following:
    • Title of paper
    • Student’s name
    • Course name and number
    • Instructor’s name
    • Date submitted
  • Must use at least two scholarly sources in addition to the course text.
  • Must document all sources in APA style as outlined in the Ashford Writing Center.
  • Must include a separate references page that is formatted according to APA style as outlined in the Ashford Writing Center.

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Explanation & Answer

Hi, please see the attached paper. Have a look at it and in case of any edit, please let me know. Otherwise, it is my pleasure to have you as my buddy now and future. Until the next invite, Bye!



Integrated Marketing Communications for Walmart
Institutional Affiliation



Integrated Marketing Communications for Walmart
Integrated Marketing Communications (IMC) tactics are used by various companies to
increase the efficacy in the provision of their services, and this will work to improve their profit
margins. Top companies have elaborate IMC tactics that focus on establishing rapport with the
clients, and this will lead to better management of the resources. Walmart was the top-ranked
company in the Fortune 500 list in 2018 (Fortune 500, 2018). As such, focusing on its IMC
tactics will allow for the determination of their efficacy. This paper will focus on analyzing the
tactics for Walmart, determining their efficiency and provide recommendations for improvement
of the same.
Walmart’s IMC revolves around establishing proper areas of interaction between the
various parties. The company invests in marketing itself across all possible genres, and through
this, increase the interaction that it has with potential clients. The marketing budget for Walmart
in 2018 was $3.1 Bn., is a considerable increase from 2017’s $2.9 Bn (Pratap, 2018). This
change in the investment in marketing has resulted in better allocation of resources, and the
workforce to effect changes in these areas.
Technological changes and improvements over the years are responsible for the shift in
IMC tactics by Walmart. The company has been continuously evolving from an in-store retailer
to one that allows for e-commerc...

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