President Learner needs your help in grasping the e-marketing approach.
He has e-mailed a request for three distinctions between the traditional
marketing methods of his company and the online techniques of the
e-business they are merging with.
Write 400–600 words that cover the following:
What are the differences between the traditional marketing and marketing in the online environment?
What are external marketing environment factors?
What is the e-marketing program strategy process?
How are the target market customer characteristics and consumption behaviors different in an e-marketing environment?
your rationale by including Web links to at least 1 site for a
traditional marketing company and 1 site for an online e-marketing
company. The Web resources do not have to pertain to the health care
market, but they should demonstrate the organization’s marketing
strategy and approach.