BBA3201 Columbia Southern University Walmart Target Marketing B2B Essay

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BBA3201

Columbia Southern University

Description

Instructions

Target Marketing Essay

Choose a business-to-consumer (B2C) or business-to-business (B2B) company that uses target marketing. Then, you will need to complete the following list:

  • Briefly introduce the company you have chosen.
  • Gather examples of its activities and products that support its business model. Remember to properly cite and reference the sources of information you find. You should have at least two references from business-related or news websites.
  • Explain each of the four bases for segmenting consumer markets or each of the five bases for segmenting business markets.
  • In the company you chose, describe which of these bases for segmenting markets is used, and describe how the selected segmenting options are achieved.
  • Examine how these factors influence the promotional strategies of your chosen company.

Your essay must be at least four pages in length and double-spaced, not counting the title and reference pages. All sources used must be referenced; paraphrased and quoted material must have accompanying citations. Use APA style guidelines for formatting.

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Explanation & Answer

Attached.

Running head: TARGET MARKETING

1

Target Marketing
Name
Professor
Course
Date

TARGET MARKETING

2
Target Marketing

Thesis statement: To understand consumer segmentation, we shall introduce Walmart as our
basis, give examples that support Walmart’s business model, explain the four bases of consumer
segmentation, describe the bases that Walmart uses and how they are achieved, and examine how
these factors influence the promotion strategies of the company.
I.

Discussion
A. Walmart Background Information
B. Walmart’s Business Model
C. Four Bases of Customer Segmentation
D. Walmart’s Segmentation
E. Promotional Strategies

II.

Conclusion


Running head: TARGET MARKETING

1

Target Marketing
Name
Professor
Course
Date

TARGET MARKETING

2
Target Marketing
Introduction

Have you ever wondered how businesses find you with just the right product that you are
looking for? Well, this possible through consumer segmentation. Consumer segmentation is an
important part of a business’ marketing strategy. Consumer segmentation is the way that
customers are divided into groups based on similar characteristics or trends. One such company
is Walmart, a multinational retail company based in America. The multinational has over 2.2
million employees worldwide and offers a vast range of products. Walmart can be categorized as
a business-to-consumer enterprise. To understand consumer segmentation, we shall introduce
Walmart as our basis, give examples that support Walmart’s business model, explain the four
bases of consumer segmentation, describe the bases that Walmart uses and how they are
achieved, and examine how these factors influence the promotion strategies of the company.
Discussion
W...


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