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Industrial
INDUSTRIAL STUDIES ASSIGNMENT
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1
Industrial
2
Section A
Question one
a) Critically evaluate the product mentioning all the details of it. (Name of the product,
specifications of the product, and manufacturers details, etc.,)
Cars, a car refers to a motor vehicle that is wheeled used as a means of transport. They operate on
roads, contains a space of one-eight people, it consists of three or four tires as well as mostly used
in transporting people instead of goods. Its fuel source includes diesel, gasoline, natural gas,
hydrogen, electric, vegetable oil together with solar. It is powered as well as self-propelled, it has
two axles. Karl Benz invented cars. In Oman, the manufacturers of cars include; Muscat which has
200 million dollars capital expenditure, with a high capacity, large number of employees and
manufacturing economical cars. This car manufacturing facility has improved trade in the Oman
market. Volkswagen makes; Volkswagen, Lamborghini, Porsche, Audi, Bugatti and Bentley,
MAN Trucks, Skoda, SEAT long with Scania. Fiat manufactures fiat, Alfa Romeo, Ferrari, Lancia,
Maserati, and Jeep as well as Dodge. The other car manufacturing facilities in Oman are; Toyota,
Ford, General Motors together with BMW (Ross et al., 1993).
b) Identify which brand of the product is the market leader in the Oman market and
discuss what market strategies made the brand as the market leader.
Toyota is the leading brand of cars in the market of Oman with a percentage of 50.1 of the market
share. The strategies it uses are: KAIZEN strategy; refers to continuous improvement as well as
the effect which the brand has to the product quality level. KAIZEN is a strategy that is integrative,
i.e., a strategy that is cross-functional which appoints management, gradual improvements together
with continuous activities of a business as well as quality parameters, productivity along with
competitiveness, having direct staff involvement. Toyota explores various solutions
Industrial
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