Industrial Studies Strategies of Car Dealers Paper

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F/QAP/021/001 Tasks Section A (Theory – 45 Marks) Present scenario of Oman market in the automobile industry, each student has to select Q1. one product with a complete analysis of the local market and analyze the brands available in the Oman market. Study any one product in detail and carry out the survey and provide the answers for the following task; (a) Critically evaluate the product mentioning all the details of it. (Name of the product, specifications of the product, and manufacturers details etc.,) 7Marks (Using your own sentences with 300 words approx.) (b) Identify which brand of the product is the market leader in the Oman market and discuss what market strategies made the brand as the market leader 8Marks (Using your own sentences with 400 words approx.) Q2. Discuss the Marketing Mix (4 Ps) being followed by the company in question 1 and how it is effective in increasing sales. Identify the present stage of the product and discuss the strategies for the company to implement in order to maintain the strength of the sales. (Using your own sentences with 600 words approx.) Q3. 15Marks Break-even analysis helps a manager to understand more clearly the nature of relevant costs and their importance in managerial decision making, resulting in that the manager is able to take more soundly decisions and is more confident about their eventual outcome’. Explain its relevance to any manufacturing industry, supporting your answer with an example. (Using your own sentences with 600 words approx.) 15Marks NOTE:1. Section - A task should be TURNITIN checked and a SIMILARITY INDEX REPORT should be submitted along with the report by each student. 2. Language skills and clarity in the contents with the technical knowledge are essential and marking will be done accordingly. 3. CCE Harvard reference should be followed in the report. 4. Delay in the submission of the coursework will be considered under the late submission of coursework policy. QEAD Rev:03 ver 01 9th July 2017 Template A 2 F/QAP/021/001 Section B (Solving Problems – 55 Marks) Q4. M/S Mobile Manufacture Company plans to produce a new version of mobile in the market. The forecast demand sales of mobiles are 1,500 units per week over 48 working weeks in a year. The company has two different proposals for the new project A and Project B. The financial information details of the projects are given in Table Q4: Description Project A Project B 800000 460000 Selling Price per unit (RO) 8.100 8.200 Raw material cost (RO) 3.800 3.800 Time to produce one Unit (min) 15 20 Operator cost per week (RO) 150 180 Fixed Costs per year (RO) 70000 71000 Other Variable costs per unit (RO) 0.700 0.500 Scrap value (RO) 16000 1000 Cost of capital 9% 8% Corporation Tax 23% 23% Anticipated life of the project 8 8 Standard Working hours per week 40 40 Capital Investment (RO) Table Q4 (i) Using the information from the table Q4 and Discount Cash Flow criteria, calculate Net Present Value (NPV), and Internal Rate of Return (IRR) each project. Marking Rubrics: 24Marks Cash inflow – 2Marks (1mark each), Cash outflow – 2Marks (1 mark each), Net Cash Flow – 2Marks (1mark each), Net Present Value (NPV) – 6 Marks (3 Marks each), Internal Rate of Return (IRR) – 12 Marks (6marks each). (ii) Analyze the results of Net Present Value (NPV) and Internal Rate of Return from the above answer and recommend which project is best for the company. QEAD Rev:03 ver 01 9th July 2017 Template A 6Marks 3 F/QAP/021/001 Q5 M/S Al Mawela Company manufactures Sports Bike and supplies to the local market. A local sub-contracting company manufactures and supplies wheels to the M/S Al Mawela Company through a purchase contract. The sub-contracting company initially purchases aluminium billets as raw material and manufactures wheels by forming each billet into wheel rims. Both the rims (front and rear) are assembled with spokes, front and rear hubs. Front wheels comprise a front rim, 18 spokes and a front hub. Rear wheels comprise a rear rim, 24 spokes and a rear hub. (i) Draw the Bill of Material (BOM) tree for the front and rear wheels. (ii) Complete the Material Requirements Planning (MRP) and determine when to 3Marks Purchase Orders placed for the spokes. 22Marks Week 14 15 16 17 18 19 Demand for the bikes Demand of Front Rim Demand of Rear Rim 90 120 110 100 120 120 40 30 30 40 40 40 60 80 80 70 80 70 Table Q5 (i) Lead Time Stock on Hand Batch Size Safety Stock Bike 1 200 90 0 Front wheel 1 140 120 120 Rear wheel 1 80 160 120 Front Rim 2 120 160 110 Front Hub 1 100 160 40 Rear Rim 2 180 90 100 Rear Hub 1 140 100 40 Spokes 1 12000 4000 1400 Table Q5 (ii) Marking Rubrics: Bill of Material Tree – 3 Marks, Bike – 2Marks, Front Wheel – 2 Marks, Front Rim - 3Marks, Front Hub – 2Marks, Rear Wheel - 2Marks, Rear Rim - 3Marks, Rear Hub – 2Marks and Spokes – 4 Marks. QEAD Rev:03 ver 01 9th July 2017 Template A 4 F/QAP/021/001 Marking scheme Component Description Weightage (%) Knowledge and understanding of the topic 30% 30 Application and analysis of the topic (Module specific Skill) 35% 35 The structure in terms of logic and coherence 30% 30 The use of relevant work examples and/or examples gained from further reading 5% 5 Total 100 Please note all assignments shall subject to plagiarism software checks, “TURNITIN”. Instructions 1. Plagiarism is a serious offence. In case of any plagiarism detected, the penalty will be imposed leading to zero marks. Policy and guidelines for dealing with plagiarism and malpractice in the examination can be viewed by clicking: http://portal.cce.edu.om/member/contentdetails.aspx?id=490 2. The course work shall be subject to plagiarism software check. 3. Course work should be submitted on time. College guidelines on late submission of coursework can be viewed by clicking: http://portal.cce.edu.om/member/contentdetails.aspx?id=565 4. Course work should be submitted with an appropriate cover page, which can be obtained from the departmental assistant at the department. 5. Name, student identification and title of the course work to be written clearly and legibly on the cover page. 6. The completed course work is to be submitted to the departmental assistant on or before the deadline and record your name, date of submission and signature in the book with the departmental assistant. Referencing Harvard Referencing (CCE Style) First Edition 2013 should be followed for both in-text and listing references. This downloadable document can be found in our CCE portal at http://portal.cce.edu.om/member/contentdetails.aspx?cid=628 Name and Signature of Module leader Mr Motilal Lakavat QEAD Date:20/01/2019 Rev:03 ver 01 9th July 2017 Template A 5
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Industrial

INDUSTRIAL STUDIES ASSIGNMENT

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1

Industrial

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Section A
Question one
a) Critically evaluate the product mentioning all the details of it. (Name of the product,
specifications of the product, and manufacturers details, etc.,)
Cars, a car refers to a motor vehicle that is wheeled used as a means of transport. They operate on
roads, contains a space of one-eight people, it consists of three or four tires as well as mostly used
in transporting people instead of goods. Its fuel source includes diesel, gasoline, natural gas,
hydrogen, electric, vegetable oil together with solar. It is powered as well as self-propelled, it has
two axles. Karl Benz invented cars. In Oman, the manufacturers of cars include; Muscat which has
200 million dollars capital expenditure, with a high capacity, large number of employees and
manufacturing economical cars. This car manufacturing facility has improved trade in the Oman
market. Volkswagen makes; Volkswagen, Lamborghini, Porsche, Audi, Bugatti and Bentley,
MAN Trucks, Skoda, SEAT long with Scania. Fiat manufactures fiat, Alfa Romeo, Ferrari, Lancia,
Maserati, and Jeep as well as Dodge. The other car manufacturing facilities in Oman are; Toyota,
Ford, General Motors together with BMW (Ross et al., 1993).
b) Identify which brand of the product is the market leader in the Oman market and
discuss what market strategies made the brand as the market leader.
Toyota is the leading brand of cars in the market of Oman with a percentage of 50.1 of the market
share. The strategies it uses are: KAIZEN strategy; refers to continuous improvement as well as
the effect which the brand has to the product quality level. KAIZEN is a strategy that is integrative,
i.e., a strategy that is cross-functional which appoints management, gradual improvements together
with continuous activities of a business as well as quality parameters, productivity along with
competitiveness, having direct staff involvement. Toyota explores various solutions

Industrial

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