I need help with a marketing question

Marketing
Tutor: None Selected Time limit: 1 Day

With reference to the chasm model, what does the term visionaries refer to?                      

     
      
      
      

Nov 17th, 2015

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Answer Choice: C.) Early adopters.

Early adopters are the "visionaries"  according to Geoffrey A. Moore.  Moore wrote the book "Crossing the Chasm" in which he  argues there is a chasm between the early adopters of the product (the technology enthusiasts and visionaries) and the early majority (the pragmatists). 

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Nov 17th, 2015

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Nov 17th, 2015
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Nov 17th, 2015
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