I need help with a marketing question

Marketing
Tutor: None Selected Time limit: 1 Day

John is a marketing manager of a medical supply company. He needs to obtain secondary information. Which of the following best describes a major source of secondary information on market segments?                  
      
      
      

Nov 17th, 2015

Thank you for the opportunity to help you with your question!

Focus group data

Marketing segment involves dealing with group of individuals, organizations and other more. Focused group is appropriate because data is collected through a semi-structured group of interview process, where the group is moderated by a group leader. The groups will also collect data on specific topics.

Please let me know if you need any clarification. I'm always happy to answer your questions.
Nov 17th, 2015

Did you know? You can earn $20 for every friend you invite to Studypool!
Click here to
Refer a Friend
...
Nov 17th, 2015
...
Nov 17th, 2015
May 25th, 2017
check_circle
Mark as Final Answer
check_circle
Unmark as Final Answer
check_circle
Final Answer

Secure Information

Content will be erased after question is completed.

check_circle
Final Answer