I need help with a marketing question

label Marketing
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John is a marketing manager of a medical supply company. He needs to obtain secondary information. Which of the following best describes a major source of secondary information on market segments?                  
      
      
      

Nov 17th, 2015

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Focus group data

Marketing segment involves dealing with group of individuals, organizations and other more. Focused group is appropriate because data is collected through a semi-structured group of interview process, where the group is moderated by a group leader. The groups will also collect data on specific topics.

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Nov 17th, 2015

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Nov 17th, 2015
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Nov 17th, 2015
Sep 23rd, 2017
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