What is the percentage change in one product's sales due to a percentage
change in a marketing variable (such as price) for another product?
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Answer Choice C: Cross-elasticity
Because Cross elasticity of demand measures the quantity demanded of one good in response to a change in price of another.
It cannot be reverse-elasticity because reverse-elasticity deals with one product.
It cannot be demand-elasticity because demand-elasticity refers to only one product.
It cannot be supply-elasticity because supply-elasticity refers to only one product.
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