Description
Critique the Professionals: Twitter Comparison
Description | Research 2 companies in the same industry (for example McDonalds vs. Wendy’s, or Target vs. Wal-Mart, Home Depot vs. Lowes). Review no less than a dozen (12) tweets from each company and compare and contrast their communication strategies. |
Resources | Twitter, company websites (if you do not have a Twitter account, you can still see what they are tweeting on the company's website) |
Assignment Expectations | Length: no more than 6 pages, double spaced (not including cover and references) You should include screen shots of the various Tweets you are analyzing by either including them in the text or by including an appendix with each shot as a picture (this is why this assignment is much longer than other assignments).
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Explanation & Answer
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Burger King vs. KFC communication strategies
Organizations develop communication strategies to enable them reach out effectively to
their target audience. Developing a good communication strategy is essential for every business
that seeks to attract and retain customers in the long run. Companies can develop a good
communication strategy by following a series three major steps: First, the directors have to write
a statement of purpose clearly defining what the company hopes to achieve: Second the directors
have to carry out a situation analysis to establish the firm’s position at the time: Third, the
managers will set out the organization and communication objectives that are in harmony with
the overall organization plan. Communication strategies will shape the overall communication of
the company with external parties such as clients competitors suppliers etc. (Felix et al. 119).
This paper will focus on Burger King and KFC which are fast food chain restaurants with
franchises globally. The discussion will analyze the different communication strategies as
adopted by these organizations in their Twitter accounts.
Burger King’s activity on Twitter
Burger king would be described as an aggressive persona in twitter. The company joined twitter
in the year 2010 which is rather late compared to its major competitors like Mc Donalds and
KFC. Despite being a late entrant the company has over 1.7 million followers and has followed
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over 4000 people. The company has tweeted twenty 24.5k times throughout its history. Further,
the company has liked 10.7k tweets. The company tweets in every two days or even twice a day
as in some cases. This is contrary to many companies that may tweet weekly or monthly.
KFC’s activity on Twitter
As opposed to Burger King, KFC joined twitter two years earlier; that is in the year 2008. KFC
has 1.35 million twitter followers and only follows 11 people. The firm has tweeted 38.4k times
all through its history. KFC has only...
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