Think of a product you recently purchased and review your decision process. Why did you need or want that product? How did the product’s marketing influence your purchase decision? How did you investigate the product before making your purchase decision? Did you experience cognitive dissonance after your decision?
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When I want to buy any new Item I always think for two things , first do I really need that thing, and what is my budget. Once I am convinced that I really need it , then I start looking for that item. what are the latest models are available in the market, what are the new features and what are the merits and demerits in the latest brands available in the market. This information I try to collect from friends and relatives, through newspapers, through Internet,through television.So we say there are so many ways.Then I also look sor any seasonal sale like Christmas sale, any festival sale like Deewali sale(it is a festival in India) , so if this is coming in near future then I wait for it and then buy the item which I am waiting to buy.
I recently changed my refrigeration. Because my previous one was giving lots of problem, it's cooling was giving problem, so I thought to change it, so I waited for Deewali festival which falls in the month of Nov, meanwhile I collected all necessary information, and I purchased Godrej brand refrigerator.It was on discount and many good features which I need,I found information through friends, newspapers and I was very happy with my decision.
Please let me know if you need any clarification. I'm always happy to answer your questions.
Nov 18th, 2015
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