Need business and finance help with a definition of cognitive dissonance.

timer Asked: Nov 18th, 2015
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Question Description

definition of cognitive dissonance.

What does it mean in your own words

Tutor Answer

School: UIUC

Thank you for the opportunity to help you with your question!

Cognitive dissonance refers to a psychological aspect of discomfort that is experienced by people when one holds two conflicting beliefs. For example people smoke and yet they know that smoking causes cancer. Therefore, this theory explains that people tend to have inner drive to hold unto our beliefs and attitudes in harmony and avoid dissonance 

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