Need business and finance help with a definition of cognitive dissonance.

Business & Finance
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definition of cognitive dissonance.

What does it mean in your own words
Nov 18th, 2015

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Cognitive dissonance refers to a psychological aspect of discomfort that is experienced by people when one holds two conflicting beliefs. For example people smoke and yet they know that smoking causes cancer. Therefore, this theory explains that people tend to have inner drive to hold unto our beliefs and attitudes in harmony and avoid dissonance 


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Nov 18th, 2015

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