Tough Mudder Global Business Proposal

User Generated

znk949

Writing

Description

2-3 Pages Single Spaced.

I have attached the "Tough Mudder" case that you are required to read for this Essay.

develop a global business proposal for the company in the case, whether it is suggesting new market entries or proposing new activities in a foreign market. Include a reference list to cite your sources. Submit on Blackboard.

  • Recognize global challenges faced by the company
  • Analyze the institutional contexts, the industry and the global competitive markets
  • Propose global strategy implementation

Your papers will be graded on four criteria:

  • professionalism (specifications, grammar, typing, etc.)
  • breadth (have all relevant issues been covered?)
  • depth (have the most important issues been given sufficient consideration?)
  • competency (are the arguments clear, logical, persuasive?)

Unformatted Attachment Preview

User generated content is uploaded by users for the purposes of learning and should be used following Studypool's honor code & terms of service.

Explanation & Answer

Attached.

Running Head: GLOBAL BUSINESS PROPOSAL1

Global Business Proposal
Author’s Name
Institutional Affiliation
Date

GLOBAL BUSINESS PROPOSAL2
Global Business Proposal
Introduction
Many businesses that operate locally need to have a long term plan on how they will
overcome the challenges in the global market and gain market share (Leonidou&Hultman, 2019).
First, it starts with identifying the company challenges both in the local set up and speculations
when going global. Then an analysis on the strengths of an organization, the industry
environment and how it contributes to the growth and also looking at the global competitors to
help position the firm in a better way to maneuver in the market. Therefore a comprehensive
strategy covers international, multinational and global plans that the organization aims to use to
ensure the growth of the market and that of revenue across the borders. Looking into the case of
Tough Mudder Inc., the company has invested much in designing new products and being
innovative to ensure that participants experience different products in the foreign market. The
strategy helps Tough Mudder to be a leader in collaborative sports though it is facing global
competition from the close rivals and the traditional sports.
Global Challenges
The company faces various challenges in the growth strategy and also as it strives to
strategize on the long run plan of sustainability. First, the company faces competition both
locally and internationally just like most of the multinational companies. The idea of the Tough
Mudder sports was established from the concept of the traditional marathon, but it was designed
to be more of collaboration...


Anonymous
Really useful study material!

Studypool
4.7
Trustpilot
4.5
Sitejabber
4.4

Similar Content

Related Tags