Goals and Strategy Formulation

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nylffn2106

Business Finance

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Rubric for Group Presentations AVG Content: Relevant, accurate, complete, understandable, well organized, interesting, at an appropriate level of complexity, utilized time well, finished presentation in the given time frame, not too short, able to cover material without being rushed Delivery: Clear and pleasant articulation, confident demeanor, and no reading or memorization of slides. Visual Aids: Helpful, informative, easily readable, attractive, consistent, and error-free slides, handouts, and other aids; smooth and unobtrusive use of visual aids Subject Knowledge: displayed "confident" knowledge of the subject matter Creativeness of ideas Overall Effectiveness of Presentation Best 1 2 3 4 5 6 7 1 2 3 4 5 6 7 1 2 3 4 5 6 7 1 1 1 2 2 2 3 3 3 4 4 4 5 5 5 6 6 6 7 7 7 Mission of the Book Mission of the Marketing Plan Vision Strengths and Opportunities Weaknesses and Threats Trends
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Explanation & Answer

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Slide 1 Narration
The objective of formulating goals and strategies is to create a marketing plan that uses the most
effective channels to reach consumers, increasing efficacy in reaching the direct consumer.
Slide 2 Narration
The goals represent a checklist of what the marketing plan aims to accomp...


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