Customers have expectations of the businesses that they
patronize. What expectations would someone entering a Jordan’s Furniture
store for the first time likely have?
What expectations would a loyal, repeat customer of
Jordan’s Furniture likely have?
Sometimes companies approach customer relationship
management differently for new customers than they do for loyal, repeat
customers. Does Jordan’s approach to customer relationship management
differentiate between new customers and loyal customers? Explain your
must be researched using at least two scholarly
or professional marketing resources, as well as the textbook.
The references must be cited and properly placed on the reference page using