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Business Finance

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For this assignment, select a real company in the fast food industry.


You have just been hired by (your selected company) as its new vice president of strategic planning. The corporation’s performance in recent years as well as the changes with business and economic conditions will be a central focus of your new job.

Given the size of the corporation and the fact that it is in a highly competitive industry, the chief executive officer (CEO) to whom you report has already given you permission to hire a staff of recent Master of Business Administration (MBA) graduates to assist you in your efforts. You recently completed the interviewing and hired four people with minimal real business experience.

In coming months, you and your team will be creating a completely new—and, presumably, more effective—strategic plan. You plan to begin by holding a kick-off meeting with your team.

Deliverable Length: 1,000–1,250 words

To feel confident that all of the employees in your strategic planning team understand all that you have taught them, you require each to prepare a streamlined version of the key elements of a strategic plan. You require each employee to prepare the following sections of a strategic plan for the corporation's next 3-5 years:

  • Mission and Vision Statements (Simply copying from an existing real company is unacceptable.)
  • Specific, Measurable, Achievable, Realistic, and Time-Bound (SMART) Goals and Objectives
  • Industry Analysis
  • Strengths, Weaknesses, Opportunities, Threats, and Trends (SWOTT) Analysis
  • A Perceptual Map
    • Choose any criteria that you think are important to plot.
    • Explain why you picked the criteria.

Your task is to create a plan, following the same parameters, which will be the sample standard that your employees' submissions should match.

Unformatted Attachment Preview

Daniella Wilder-Fowler WENDY’S A. B. C. D. E. Introduction a. Wendy’s was founded by Dave Thomas on November 15, 1969, he named the restaurant Wendy’s after his eight-year-old daughter, Melinda who was known as Wendy’s. He opened the restaurant because he could not find a decent hamburger in Ohio. Because of his vision, Wendy’s is one of the largest hamburger in the restaurant food chain. Mission statement a. At Wendy’s our mission will be to focus of quality of our products and focus on actions needed to achieve quality leadership through the company. SMART Goals a. Customer service b. c. __ d. __ e. __ Industry analysis a. __ SWOTT Analysis a. Strengths i. Strong brand name ii. Extensive experience in the business iii. High quality products b. Weaknesses i. Limited Global Reach ii. Low diversification iii. Imitable products c. Opportunities i. Global expansion ii. Business diversification iii. More aggressive product innovation d. Threats i. Competition ii. Healthy lifestyle trends iii. Imitation e. __ F. Perceptual map a. __ G. Conclusion H. References a. Dave Thomas. (2019, April 15). Retrieved from https://www.biography.com/businessfigure/dave-thomas b. Lombardo, J. (2017, February 06). Wendy's SWOT Analysis & Recommendations. Retrieved from http://panmore.com/wendys-swot-analysis-recommendations c. Kissinger, D. (2017, February 06). Wendy's Vision Statement & Mission Statement (An Analysis). Retrieved from http://panmore.com/wendys-vision-statement-missionstatement-analysis d.
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Explanation & Answer

Attached.

Running Head: WENDY’S FAST FOOD RESTAURANT COMPANY

Wendy’s Fast Food Restaurant Company
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Institution Affiliation
Course
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WENDY’S FAST FOOD RESTAURANT COMPANY

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Wendy’s fast food restaurant company
Introduction
Wendy’s fast food restaurant is an American international fast food restaurant that was
founded by Dave Thomas and operated on a chain program. The company has been in operation
since 1996 and was started in Columbus but shifted its headquarters to Dublin, Ohio state in
2006. The motive behind opening the restaurant was that the owner could not get a decent
hamburger in Ohio. The company has become one of the largest hamburger in the fast food
industry. The company deals with square hamburgers, signature frosty, soft serve ice cream
mixed with frozen starches (Lombardo, 2017). All the operations of the company are controlled
in the headquarters. The company has gone various mergers during its period of operation which
has made it be the king of the industry.
Mission statement
Our mission at Wendy’s is to focus on the quality of our products and concentrate on the
actions needed to achieve quality leadership through the company. Through the mission, one can
identify that the main values of the company are service to the customer while giving focus to
the welfare of the employees (Min, & Min, 2013). The company is geared at making products
that are of high quality, and that satisfies the needs of the customers.
SMART goals
The company functionality will depend on the goals that will serve as guidelines to the
employees and all the stakeholders of the company. Therefore, every action that is related to the
company will be guided by the established goals. The goals of the company are;

WENDY’S FAST FOOD RESTAURANT COMPANY

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a. Customers services – the company ...

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