Business and finance: Why would customers knowingly buy counterfeit luxury brands?

Business & Finance
Tutor: None Selected Time limit: 1 Day

have you ever seen a Rolex or other counterfeit item for sale on the street? It is clearly not the original product, but people will purchase this product. 

Why would customers knowingly buy counterfeit luxury brands? 
Nov 19th, 2015

Thank you for the opportunity to help you with your question!

People may knowingly purchase counterfeit luxury brands for various reasons which includes;

1.  Consumers may buy counterfeit luxury brands so as they can gain acceptance and approval in the social setting; to be able to associate with people of high class or gain some prestigious recognition by the peers.

2.  It also helps them sent the message that they value expensive things,; creating an impression of their taste and preference of expensive items.

3.  Availability of counterfeit luxury brands may also contribute to consumers buying them; if counterfeits are readily available than the original brands.

4.  The features of the commodity also influence the consumers’ ability to purchase a counterfeit product, if the counterfeit serves the same purpose just as the original brand could have had.


Please let me know if you need any clarification. I'm always happy to answer your questions.
Nov 19th, 2015

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Nov 19th, 2015
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Nov 19th, 2015
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