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People may knowingly purchase counterfeit luxury brands for
various reasons which includes;
1.Consumers may buy counterfeit luxury brands so
as they can gain acceptance and approval in the social setting; to be able to
associate with people of high class or gain some prestigious recognition by the
2.It also helps them sent the message that they
value expensive things,; creating an impression of their taste and preference
of expensive items.
3.Availability of counterfeit luxury brands may
also contribute to consumers buying them; if counterfeits are readily available
than the original brands.
4.The features of the commodity also influence the
consumers’ ability to purchase a counterfeit product, if the counterfeit serves
the same purpose just as the original brand could have had.
Please let me know if you need any clarification. I'm always happy to answer your questions.
Nov 19th, 2015
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