in use my business as reference www.apmarketonlinegh.com its service and product provision

Anonymous
timer Asked: May 8th, 2019
account_balance_wallet $60

Question Description

This final assignment is to create a fully functional prototype that incorporates the following:

For websites and applications:

  • Provide a clear and concise demonstration of your value proposition and competitive advantage
  • Intuitive navigation (if your product is built around the user experience, this won't be difficult)
  • Excellent design which includes attention to fonts, colors palettes, corporate branding, imagery, and content
  • Formatting and layout that is clean and intuitive.
  • Include navigation with attention to robust design. (i.e. What happens when the wrong data is entered?)
  • Keep the user engaged and interested

For websites and applications, describe your plan with a 2 to 3 page MS Word compatible paper, singled spaced, size 12, Times New Roman, which includes the discussion of the above areas.

For services:

  • Submit an updated user experience map prototyping the user experience with improvements to your business processes and client interactions.
  • Break down your operations and service into phases and walk us through the process from cradle to the grave.
  • This assignment can be submitted using several different programs if necessary including Word, Excel, and a User Experience Map.

For services-based concepts, describe your plan with a 5 to 10 page MS Word compatible paper, singled spaced, size 12, Times New Roman, which includes the following:

  • Customer outreach and capture management with scripts and sales pitches. Scripts include the interaction you expect to have with a customer. For example, when you visit a Verizon store, the first thing they ask you is "What brings you in today?" From there, they will know to send you to the wireless department, accounting, or FIOS. Anticipate what the potential conversations will be like depending on who you are talking to. For example: In my company, I know many of the common concerns of the client, so I know how to respond to various questions and hesitations. For potential employees, I know what they are concerned about so I have answers prepared for that. Each script should anticipate hesitations and assist in moving the customer/ investor/ other to the next phase. The scripts will vary in length, but a good script will require at most, one statement or question on their behalf and one on yours. They may have several questions which is fine, but make sure your responses are sufficient enough so they move onto the next question and they don't argue a point. With this in mind, address:
    • How you indoctrinate the customer
    • How you manage expectations
    • How you up-sell
    • How you create long-term cash flows (i.e. annual agreements)
  • Robust design:
    • What are your processes for last minute emergencies and how quickly can these issues be resolved?
    • What do you do if clients haven't paid their invoices on time?
  • Conflict management:
    • What is your process for managing an unhappy customer? Include scripts.
  • Exit strategies:
    • How will you let go of customers who monopolize your time and don't provide you with a strong revenue stream? Include scripts.
  • CRM:
    • How will you maintain long-term valuable relationships? Include scripts.

Tutor Answer

Kishnewt2017
School: Duke University

Attached.

Running head: FUNCTIONAL PROTOTYPE CREATION ASSIGNMENT

Functional Prototype Creation Assignment
Name
Institutional Affiliation

1

FUNCTIONAL PROTOTYPE CREATION ASSIGNMENT
Functional Prototype Creation Assignment
Outline
A. User Experience Map
B. How to indoctrinate the customer
1) Step I: Indoctrination Campaign
2) Step 2: Creating an Engagement Campaign
3) Step 3: Rising the Campaign
4) Step 4: Market Segmentation Campaign
5) Step 5: Re-engagement Campaign
C. How to manage expectations
D. How to up-sell
E. How to create long-term cash flows
F. Robust Design
1) Processes for Last Minutes Emergencies
2) What to do when Clients fail to pay on time
G. Conflict Management
H. Exit Strategies

2


Running head: FUNCTIONAL PROTOTYPE CREATION ASSIGNMENT

Functional Prototype Creation Assignment
Name
Institutional Affiliation

1

FUNCTIONAL PROTOTYPE CREATION ASSIGNMENT

2

Functional Prototype Creation Assignment
User Experience Map
Guiding
Principles
Online shops are
convenient

Customer
Journey
STAGES
DOING

THINKING

FEELING

EXPERIENC

Allow customers to
log in and select from
varied products

Log in

Select

Customer
logs in into
the online
shop where
all products
are

product
From the
numerous
products,
customer
makes a
selection

Make secure

Have goods delivered
and enjoy

Lens

payments

Payment

Delivery

Post-

Journey

Order

Delivery
Re-

Model

Selection
of the

generate

purchase

payment

d and

Recomme

mode

delivery

nd the

Easiest way

Variety of

Invoicing
Secure,

done
Safe

product
High
quality

Qualitativ

to get
I am excited
product
to log in
Enjoyable;

product to
Feels nice
choose from
having a lot
Enjoyable;
of options
fast; relevant;

Making
easier,
faster
Feeling
payment
payment
good
Enjoyable;
making
fast;
payment
relevant;

delivery
Assuranc

Feedback
products

e Insights

fast;
E
Opportun
relevant;
ities
• Creating morehelpful
online
GLOBA
shops
L
• Use of social media to
advertise products
• Interactive websites

helpful

PLANNI
NG




helpful

Secure payment
systems
Efficient delivery
system
Tracking system for
the delivery process

e for
Enjoyabl
delivery
e; fast;

Good to use
the product
A good

Quantitati

experience

ve

relevant;

Insights

helpful
POST-

DELIVERY



Allowing
customers to give
feedback
Interacting with
the customers to
get their views

Takeawa
ys

FUNCTIONAL PROTOTYPE CREATION ASSIGNMENT

3

How to indoctrinate the customer
When the customer signs up for the company’s email list, it becomes the best time to
send him or her email. The customers might ask me to communicate with them so that they could
be looking for my name in their inboxes. The question that arises is, ‘What should I send them?’
In this case, it is largely vital to remain strategic about the manner in which is start the
conversation so that I can effectively take them on a journey from being deeply interested into
becoming intimately engaged. Therefore, indoctrinating the customers follow a five-step
process, where they are taken through several phases and engaging them through emails. These
steps are outlined below.
Step I: Indoctrination Campaign
The first step regards creating the indoctrination campaign. This campaign would be
essentially my first impression to the customers. Here, it is highly probable that customers have
already interacted with the company’s website or the firm’s landing pages, and they have been
interested by the company’s marketing message into giving their email address. Fundamentally,
this first email campaign has to be consistent with the message, and should aid customers in
understanding the company’s brand much better. I will also set expectations for all my future
interactions with these customers.
I will similarly ensure that these emails interest new customers/subscribers, especially
about their interactions with me. Undoubtedly, this interaction provides an excellent opportunity
to echo and emphasis on the benefits that they would obtain as subscribers from using the
company’s products and services. In this ...

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Anonymous
Thanks, good work

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