Description
You will produce a project plan for a suitable project for your work-place. If there is not much scope of developing a project plan in relation to your work-place, you must agree a project title of your choice and scope with your tutor. The Project Plan will include the use of Project Management tools and techniques studied and discussed in the class. You will need to submit the project plan (maximum 2,000 words, apart from the relevant appendices that you are required to illustrate!) with clear indication of your contributions.
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Explanation & Answer
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Running head: PROJECT PLAN
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Project plan
Apex Logistics
Introduction of a new energy drink into the market
Project introduction
PROJECT PLAN
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The project is based on research for energy drink, Energy Boost in Texas City. The new
energy drink will be quality- based processed in Texas City. Its contents and packaging are
completely different from the ones existing in the market. The target market for the Energy
Boost is young males and females aged between 17 -45 years of age who are residents of Texas
City. The research conducted about the new energy drink provides insightful information about
the business operations, its constraints, budget structure, and target market that is used to prepare
a project plan to launch the new energy drink in the market. The project for launching the new
product begins from May 2019 and runs through to September 2020.
Project at a glance
The new product that is intended for the Texas City is an energy drink called Energy
Boost. According to research, on a daily basis, 83% of consumers in Texas City are youths aged
between 17to 45. Energy drinks have become common in the city and its consumption rate
increases majorly during events like games, fundraising, and educational events among others.
Therefore, Apex Logistics will actively take part in providing the new energy in the market as
one of the most used beverages.
Product at a glance
In Texas City, there is an increasingly growing demand for energy drinks. The
ingredients for the new product, Energy Boost are: vitamin B, Carbonated water, Herbs, and
caffeine. Caffeine is an ingredient that is majorly found in coffee and tea. It is also widely used
PROJECT PLAN
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by manufacturers of energy drinks. Since caffeine revitalizes the energy levels of consumers, it is
majorly used as an ingredient form energy drink to keep its consumers busy and active when
consumed especially during social events.
Major competitors
The new Energy Boost is bound to face stiff competition from giant companies like Coca
Cola and Pepsi which are already established in the market. However, according to prior research
conducted by Apex Logistics, these companies have failed to some extent to take control of the
energy drink market while creating room for new market players to establish themselves.
Competitors in the Texas City market are Power Horse, Red Bull, and Burn while the established
industries like Coca cola follow last in the competition line.
Objectives of the business
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To capture a large market share for the new product
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From a distinct image of the new energy drink while putting emphasis on the origin of the
product and its quality.
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Take a lead position in the market and remain the market leader.
Project objectives
PROJECT PLAN
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• Establish a brand knowledge and image of the new product
• Boost sales for the new product
• Improve market penetration for the new product
• Obtaining more output for every unit input of the new product
• Improve customer experience in using the product
Project teams and their roles
For this project, the project team consists of the project manager, team members, and the
project sponsor. The main duties of the project manager are provision of regular updates to the
top management of Alex Logistics, develop the project plan, establish the project schedule and
the different phases for the project, assign duties to other ream members and guide the entire
project team. The project team members take part in executing the overall objectives of the
project, offer expertise in the process of executing the project, work together to establish and
achieve the goals of the business, and complete all the individual deliverables of the project.
Accordingly, the main duties of the project sponsors are to provide a documentation of the entire
process of executing the project, give approvals for the project budget, make major decisions
concerning the ...