Description
Variable A | Variable B | Correlation: |
positive, negative, minimal? | ||
Number of indoor basketball leagues in demographic area | Three college basketball teams and one NBA team in region to spark interest. | |
High demographic of younger target market. | Lack of any indoor sporting facilities. | |
High number of indoor sporting facilities. | Extremely warm geographic area. | |
Rural geographic setting. | High-income geographic area. |
Next, download the file Sample Data. Prepare a chart similar to the one in the downloaded file to indicate whether the correlation between Variables A and B were found to be positive, negative, or minimal. Provide explanation and justification for your decisions.
In your own words, explain what it means if the correlation of 2 variables is positive, negative, or minimal (close to 0), and give an example of each.
- What do you deduce from the correlations? Explain if you believe these to be short or long-term objectives and outcomes.
- What are the implications for Big D Incorporated regarding their client in the outdoor sporting goods?
- What are the implications for the penetration into the indoor sporting goods market?
- Also, how can you use the correlation tools to identify the variables in the research toward the expansion into the indoor sporting goods market?
Please submit your assignment.
Explanation & Answer
Completed
Correlations
Barbara Hudson
Course
Instructor
May 9th, 2019
Correlation:
Variable A
Variable B
positive, negative,
minimal?
Number of indoor
Three college basketball
basketball leagues in
teams and one NBA team in
demographic area
region to spark interest.
High demographic of
Lack of any indoor sporting
younger target market.
facilities.
High number of indoor
Extremely warm geographic
sporting facilities.
area.
Positive
Negative
Positive
High-income geographic
Rural geographic setting.
Minimal
area.
From the correlations above, the following can be deduced:
The number of indoor basketball leagues in a demographic area is set to increase when
there are three college basketball teams and one NBA team in the region to spark interest. These
teams play against themselves and also receive visitors for home matches so there will definitely
be an increase in the number of the indoor basketball leagues. This correlation can be termed as
positive since an increase in Variable B leads to an increase in Variable A. The outcome of this
correlation is short-term since variable A will continue increasing as long as variable B keeps
increasing
With a high demographic of a younger target market a...