Description
Co-branding is a partnership between two or more companies to closely link their brand names together for a single product (Bovee & Thill, 2012).
Provide two examples of this and explain whether you believe the advertising is effective.
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Explanation & Answer
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Androids and the play store (google) is a primary example of co branding. Another example is that of Windows and PC. I think we can agree that advertising is extremely effective for all four organizations.
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