We have discussed the various ways consumers purchase goods and their process. Let us look at marketing research efforts now. How can marketing research and database marketing help companies improve their marketing efforts?
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firstly a company requires such data to know about the type of customers, thgis is crucial as such data can be used to categorise different types of customers thus it will be easy to offer a customer tailored service. by doing so sales can be improved very fast. market research and database marketing can be used to easily identify market trends, changing consumer tastes and preferences and identify loopholes within the market to gain a competitive edge.
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