in any way, even if it’s just geographically targeted to the local area (based on your computer’s Internet address)?

timer Asked: Nov 21st, 2015
account_balance_wallet $5

Question Description

Is your privacy being violated when a website you visit displays ads that are personalized 

in any way, even if it’s just geographically targeted to the local area 
(based on your computer’s Internet address)? 
Why or why not?

Tutor Answer

School: Cornell University

Thank you for the opportunity to help you with your question!

The personalization of a website may not necessarily mean there is a violation of privacy, in today’s current competitive world. Everyone wants to outdo the competitor and stand out. Thus there is the looking of ways to be better than the rest. One way to do this is through an intensive advertising campaign. As online advertising proves to be the easiest way to reach out potential client, then it is done with no intention of compromising anyone’s privacy.

However, there are some websites that are more sensitive and they compromise the privacy of their visitors, they make you agree to a long set of terms and conditions that are written in legal language which is not understood by a layman. By taking advantage of your desire to get the information in them, they end up compromising someone’s privacy. The most common scenario where this is seen is during internet surveys and access to certain websites. Some websites may request for personal information based on the IP address thus violating privacy. Others may even deny you full access thus the compromising of the need for personal privacy.

Please let me know if you need any clarification. I'm always happy to answer your questions.

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