Thank you for the opportunity to help you with your question!
The personalization of a website may not necessarily mean
there is a violation of privacy, in today’s current competitive world. Everyone
wants to outdo the competitor and stand out. Thus there is the looking of ways
to be better than the rest. One way to do this is through an intensive advertising
campaign. As online advertising proves to be the easiest way to reach out potential
client, then it is done with no intention of compromising anyone’s privacy.
However, there are some websites that are more sensitive and
they compromise the privacy of their visitors, they make you agree to a long
set of terms and conditions that are written in legal language which is not
understood by a layman. By taking advantage of your desire to get the
information in them, they end up compromising someone’s privacy. The most
common scenario where this is seen is during internet surveys and access to
certain websites. Some websites may request for personal information based on
the IP address thus violating privacy. Others may even deny you full access
thus the compromising of the need for personal privacy.
Please let me know if you need any clarification. I'm always happy to answer your questions.