Consider the toothpaste product presented in your Consumer Behavior/Target Market Report from Module 3, and prepare a Consumer Behavior/Market Analysis Report that covers the following:Explain your product and the demographics and culture of your target market. Discuss whether factual or emotional appeals are more effective to the different segments.Discuss the particular American values you can target successfully with your product. Discuss any ethical considerations that need to be considered when targeting these values.Consider the current economy. In this context write an analysis of the current state of consumer spending with reference to your product. Is your product dependent on the economy, or will consumers choose to purchase it regardless of issues like employment figures and interest rates? How does this help or hurt you?Discuss the potential of your product as a success or failure in different cultures. What geographies and nationalities will not currently be interested in your product and why? Discuss whether you can make changes that will improve your product's appeal to different cultures.Write an analysis of the U.S. subcultures that will desire your product and those that might not. Do specific age groups, genders, ethnicities, and/or religions see your product through a lens that differs from other consumers? Propose ways to combat this.Describe what you will do differently to gain market share and attract consumer behavior decisions toward greater purchasing of your product over competitors.Write a 6 page professional Consumer Behavior/Market Analysis Report. Justify your ideas and responses by using appropriate examples and at least 4 references from text books, Web sites, and other references using APA format.Be sure to also include some history of the firm and the product.Discuss the marketing mix, the target segments, positioning, and the benefits and drawbacks of different marketing strategies, including the one the firm currently utilizes.Use the APA format.Prepare your report and submit it to the M5: Assignment 1 Dropbox by July 23, 2013.Assignment 1 Grading CriteriaMaximum PointsExplain product, demographics, and culture of target market.24Discuss whether factual or emotional appeals are more effective to the different segments.24Discuss the particular American values you can target successfully with your product.24Discuss any ethical considerations that need to be considered when targeting American values.24Analysis of the current state of consumer spending on proposed product in relation to the current economy.36Discuss the potential of your product as a success or failure in different cultures, geographies, and nationalities.28Discuss whether changes can be made that will improve the product's appeal to different cultures.24Write an analysis of the U.S. subcultures that will desire your product and those that might not. Discuss how specific age groups, gender, ethnicities, and religions might view your product.32Describe what can be done differently to gain market share and increase consumer purchasing of your product.24Writing components: Organization, usage and mechanics, APA elements and style.60Total:300

I need this assignment completed and sent to me no later than Saturday evening (July 27th)!!!Assignment 1: Green and Clean e-Marketing Strategy:You are the marketing director for a medium-sized organization (250-500 employees) called Green and Clean that specializes in making household cleaners that are environmentally friendly and nontoxic to both pets and humans. This company is lagging behind its competitors in terms of Website traffic as well as its presence on social media platforms such Facebook and Twitter. The CEO has asked you to develop a strategy to help improve your company’s standing in both of these areas.Write a six to eight (6-8) page paper in which you:Research at least two (2) companies that offer similar products, and summarize their e-Marketing strategies from the perspective of both social media and their landing pages.Outline the steps that should be taken to create a unique online identity for the Green and Clean Website.Propose at least two (2) strategies that could be implemented to increase the visibility of the Green and Clean Website on social networks such as Twitter and Facebook.Prepare a plan for monitoring and addressing potential negative feedback that may occur as a result of a greater visibility in the social media environment. For example, determine how would you address the negative comments made on a Facebook by a customer who was dissatisfied with your product. Compare and contrast the e-Marketing campaign with the traditional marketing strategy and identify at least two (2) examples of how the two could be tied together.Determine at least three (3) tools that could be used to measure the effectiveness of the e-Marketing campaign.Use at least three (3) quality resources in this assignment. Note: Wikipedia and similar Websites do not qualify as quality resources.Your assignment must follow these formatting requirements:Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.The specific course learning outcomes associated with this assignment are:Describe the nature of electronic commerce and the impact on the behavior of consumers and organizational customers.Explain how to apply various electronic commerce mechanisms to support traditional marketing operations and create Web-based / virtual markets for consumer and commercial / organizational transactions. Develop viable marketing strategies by applying the principles of marketing and the enhanced capabilities provided by electronic commerce processes. Evaluate the expanded dimensions of the external marketing environment brought about by the application of information technology and evolution of the World Wide Web.Use technology and information resources to research issues in e-Marketing.Write clearly and concisely e-Marketing using proper writing mechanics and technical style conventions. 

The paper must be two to three pages in length and formatted according to APA style. You must use at least two scholarly resources other than the textbook to support your claims and sub-claims. In each of the following situations, identify the fundamental source of the marketing problem or opportunity, a decision problem arising from the marketing problem or opportunity, and a possible research problem. a. Cool Pool Supply is a manufacturer of swimming pool maintenance chemicals. Recently, a malfunction of the equipment that mixes anti-algae compound resulted in a batch of the product that only inhibits algae growth but also causes the pool water to turn a beautiful shade of light blue. b. The MBA director of a local college recently extended offers to 20 promising students. Only five offers were accepted. In the past, acceptance rates have averaged 90%. A survey of non-acceptors conducted by the director revealed that the primary reason students declined the offer was their preception that the college's course requirments are too "restrictive." c. Chocoholic Candy Company has enjoyed great success in its small regional market. Management attributes much of this success to Chocoholic's unique distribution system, which ensures twice weekly delivery of fresh product to retail outlets. The directors of the company have instructed management to expand Chocoholics geographical market if it can be done without altering the twice-weekly delivery policy.