Do you believe that some companies arrogance about their success in their home country has had a negative impact on their ability to expand internationally? Why does this happen? Do you have an example of a country that learned a difficult lesson from their arrogance?
Thank you for the opportunity to help you with your question!
Companies can become complacent and arrogant and then they make
mistakes which has negative impact overseas. Whether it's bad marketing, sloppy operations, ill-advised corporate behavior or mere obliviousness to local culture.
eg Coke in India
In 1977, Coca-Cola left India when it refused to give its recipe to
the India government and so lost out on one of the world's biggest
markets for 16 years
Please let me know if you need any clarification. I'm always happy to answer your questions.
Nov 22nd, 2015
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