Need marketing help with a Homework question about a manager

Anonymous
timer Asked: Nov 23rd, 2015
account_balance_wallet $5

Question Description

Mike, a Marketing Manager for printers is curious how his biggest competitor beats him on price.  He purchases his competitor's product, takes it apart, studies the cost of the components and packaging. What is this process referred to? Choose correct answer below:

Outsourcing

Reverse engineering

Horizontal integration.

Tutor Answer

Doctor_Ralph
School: University of Maryland

Thank you for the opportunity to help you with your question!

The process is known as Reverse engineering.

Please let me know if you need any clarification. I'm always happy to answer your questions.

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Review

Anonymous
Excellent job

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