Need marketing help with a Homework question about a manager

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Mike, a Marketing Manager for printers is curious how his biggest competitor beats him on price.  He purchases his competitor's product, takes it apart, studies the cost of the components and packaging. What is this process referred to? Choose correct answer below:

Outsourcing

Reverse engineering

Horizontal integration.

Nov 23rd, 2015

Thank you for the opportunity to help you with your question!

The process is known as Reverse engineering.

Please let me know if you need any clarification. I'm always happy to answer your questions.
Nov 23rd, 2015

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Nov 23rd, 2015
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Nov 23rd, 2015
Jun 27th, 2017
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