Need marketing help with a Homework question about a value pricing strategy.

timer Asked: Nov 23rd, 2015
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Question Description

Jenny, a marketing consultant for KapConsultants just recommended her client Atlantic Cruises use a value pricing strategy. Which of the following statements is true about value pricing?

       It is also known as penetration pricing.

       It gives customers more value than they expect for the price paid.

       It gives the seller most of the value—cost difference.

       It implies low price alone.

Tutor Answer

School: UCLA

Thank you for the opportunity to help you with your question!

  It gives customers more value than they expect for the price paid.

Please let me know if you need any clarification. I'm always happy to answer your questions.

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Goes above and beyond expectations !

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