Need marketing help with a Homework question about a value pricing strategy.

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Jenny, a marketing consultant for KapConsultants just recommended her client Atlantic Cruises use a value pricing strategy. Which of the following statements is true about value pricing?

       It is also known as penetration pricing.

       It gives customers more value than they expect for the price paid.

       It gives the seller most of the value—cost difference.

       It implies low price alone.

Nov 23rd, 2015

Thank you for the opportunity to help you with your question!

  It gives customers more value than they expect for the price paid.

Please let me know if you need any clarification. I'm always happy to answer your questions.
Nov 23rd, 2015

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Nov 23rd, 2015
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