Description
Jenny, a marketing consultant for KapConsultants just recommended her client Atlantic Cruises use a value pricing strategy. Which of the following statements is true about value pricing?
It is also known as penetration pricing.
It gives customers more value than they expect for the price paid.
It gives the seller most of the value—cost difference.
It implies low price alone.
Explanation & Answer
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It gives
customers more value than they expect for the price paid.
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