Need marketing help with a Homework question about a manager

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As marketing manager, you have just recommended to your to team to consider using target costing approach to new product development. Which of the following is a benefit of the target costing approach?

       The product development process is continuously guided by the top management.

       It produces a superior product with unique product benefits.

       It decreases the likelihood that low-margin products will be introduced.

       It shortens the product development cycle.

Nov 23rd, 2015

Thank you for the opportunity to help you with your question!

 It decreases the likelihood that low-margin products will be introduced.

This because  it tries to set  the proper  measures that  ensures no lowly or no margin product will be designed by the organisation after approach

Please let me know if you need any clarification. I'm always happy to answer your questions.
Nov 23rd, 2015

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Nov 23rd, 2015
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