Need marketing help with a Homework question about a Marketing Manager

Marketing
Tutor: None Selected Time limit: 1 Day

Recently, the Marketing Manager of KapPlumbing Supplies has set a price that is higher than the target market is willing to pay. The customer looks at this situation as a bad deal and, unless the company has a monopoly or some other kind of market power, does not buy. Which of the following best describes this situation?

       Perceived value > price > cost

       Price > cost > perceived value

       Price > perceived value > cost

       Perceived value > cost > price

Nov 23rd, 2015

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Price > cost > perceived value

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Nov 23rd, 2015

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