Need marketing help with a Homework question about a the percentage of sales

Anonymous
timer Asked: Nov 23rd, 2015
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Question Description

Which of the following statements is true regarding the percentage of sales approach to budgeting?

       It views advertisement as an investment measures its return by calculating percentage increase in sales for a particular period.

       It attempts to spend at levels proportional to the competition's spending.

       It is based on the belief that advertising causes sale.

       It selects a percentage of sales, either past or expected to devote to advertising.

Tutor Answer

martisdavid
School: University of Virginia

Thank you for the opportunity to help you with your question!

 It selects a percentage of sales, either past or expected to devote to advertising.

it allocates a certain percentage of the antici[ated sales revenue to advertising 


Please let me know if you need any clarification. I'm always happy to answer your questions.

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Anonymous
Top quality work from this guy! I'll be back!

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