Need marketing help with a Homework question about a the percentage of sales

label Marketing
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Which of the following statements is true regarding the percentage of sales approach to budgeting?

       It views advertisement as an investment measures its return by calculating percentage increase in sales for a particular period.

       It attempts to spend at levels proportional to the competition's spending.

       It is based on the belief that advertising causes sale.

       It selects a percentage of sales, either past or expected to devote to advertising.

Nov 23rd, 2015

Thank you for the opportunity to help you with your question!

 It selects a percentage of sales, either past or expected to devote to advertising.

it allocates a certain percentage of the antici[ated sales revenue to advertising 


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Nov 23rd, 2015

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