Which of the following statements is true regarding the
percentage of sales approach to budgeting?
advertisement as an investment measures its return by calculating percentage
increase in sales for a particular period.
It attempts to
spend at levels proportional to the competition's spending.
It is based on
the belief that advertising causes sale.
It selects a
percentage of sales, either past or expected to devote to advertising.
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It selects a percentage of sales, either past or expected to devote to advertising.
it allocates a certain percentage of the antici[ated sales revenue to advertising
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