Need marketing help with a Homework question about CPM

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What is Cost-per-thousand (CPM) a measure of?

       The efficiency of a media type

       Profit margin from advertising revenues

       Losses from advertising expense

       Gains from advertising exposure

Nov 23rd, 2015

Thank you for the opportunity to help you with your question!

     Gains from advertising exposure

It is mostly used  to be used for web ads which are clicked once a client is exposed to the products or servises throgh online

Please let me know if you need any clarification. I'm always happy to answer your questions.
Nov 23rd, 2015

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Nov 23rd, 2015
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Nov 23rd, 2015
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