Need marketing help with a Homework question about customer promotion

timer Asked: Nov 23rd, 2015
account_balance_wallet $5

Question Description

Which of the following statements is accurate concerning customer promotion?

       It comes directly to the customer from the manufacturer.

       It is directed at intermediate channels of distribution.

       It is an attempt to get the channels of distribution to stock more of a product.

       It is run by the channel, either to the next channel in the distribution chain or to final customers.

Tutor Answer

School: New York University

Thank you for the opportunity to help you with your question!

Promotion refers to raising customer awareness of a product or brand, generating sales, and creating brand loyalty. It is one of the four basic elements of the market mix, which includes the four P's: price, product, promotion, and place.

So customer promotion actually is an attempt to get the channels of distribution to stock more of a product.

answer--option C

I hope this would help you,but if you have any doubt regarding this,you can surely ask. :)

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