Need marketing help with a Homework question about a small pharmacy

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KapConsulting is doing some consulting for a small pharmacy in Raritan, NJ called Doc’s Pharmacy. Doc’s is thinking about coming out with their own private label for certain products. Which of the following statements is true regarding a private label brand?

 It is sometimes called as an exclusive brand.

 It is usually the low-priced option in the category.

 Stores often make lower margins on private-label brands.

 Retail stores devote huge marketing funds to support private labels.

Nov 23rd, 2015

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It is usually the low-priced option in the category.

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Nov 23rd, 2015

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Nov 23rd, 2015
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Nov 23rd, 2015
Sep 25th, 2017
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