KapConsulting is doing some consulting for a small pharmacy
in Raritan, NJ called Doc’s Pharmacy. Doc’s is thinking about coming out with
their own private label for certain products. Which of the following statements
is true regarding a private label brand?
It is sometimes
called as an exclusive brand.
It is usually the
low-priced option in the category.
Stores often make
lower margins on private-label brands.
Retail stores devote
huge marketing funds to support private labels.