Need marketing help with a Homework question about a market research consultant

timer Asked: Nov 23rd, 2015
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Question Description

Sean is a market research consultant for KapConsulting. His job is to determine a product strategy.  Their client is in an industry that is considered lucrative. However, they have just entered this industry a month ago. Where is their client based on the BCG matrix?

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Tutor Answer

School: University of Virginia

Thank you for the opportunity to help you with your question!

 Problem children

A business unit that has a small market share in a high growth market. These business units needs resources to develop a market share.

Please let me know if you need any clarification. I'm always happy to answer your questions.

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Thanks, good work

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