Need marketing help with a Homework question about a market research consultant

Marketing
Tutor: None Selected Time limit: 1 Day

Sean is a market research consultant for KapConsulting. His job is to determine a product strategy.  Their client is in an industry that is considered lucrative. However, they have just entered this industry a month ago. Where is their client based on the BCG matrix?

       Cash cows

       Dogs

       Stars

       Problem children

Nov 23rd, 2015

Thank you for the opportunity to help you with your question!

 Problem children

A business unit that has a small market share in a high growth market. These business units needs resources to develop a market share.

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Nov 23rd, 2015

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Nov 23rd, 2015
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Nov 23rd, 2015
Dec 6th, 2016
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