Description
Assignment Content
Explanation & Answer
Attached.
Running head: MARKETING PLAN
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Marketing Plan
Name
Institution
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MARKETING PLAN
Primary Research
Primary research refers to the data gathered directly from the potential and target
customers. The company, River Island would ask her clients to take a short survey (interview) at
the premises to gather the opinions about the products. This primary research is important
because it helps in identifying the grievances and views of the customers. Further, it helps the
business to customize its product. The business shall also create a customer care desk where it
shall receive calls and personal complaints of the customers. It shall use this data to make
important decision on how to improve customer promise and satisfaction.
Consumer Analysis
Consumer exploration is the method of categorizing and gathering evidence on the
target’s market essentials, profiles, and customer conducts in order to segment the market
according to the market demand (Westwood & Inst...
Review
Review
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