How Stuart Cellars Addresses The 3 Cs In Their Pricing Strategy?


Question Description

Stuart Cellars Video Case video link:

The intent of the question was to have you view the video and analyze how Stuart Cellars addresses the 3 Cs (customer, cost, competition) in their pricing strategy.

For this exercise, answer the following:

1. What factors are considered concerning their customers?

2. What factors are considered concerning their cost structure?

3. What factors are considered concerning their competition?

4. Explain which C's are dominant in their strategy (may be more than one)? Hint: watch the entire video.

Be specific. I expect to see content from the video. Prove to me that you watched the video and thought about what was said by the Stuart Cellars' management.

Tutor Answer

School: University of Virginia

Hello there, here is the complete paper. Go through it and in case of anything, feel free to alert me.Regards

3 Cs Analyses by Stuart Cellars

Introduction of the Essay
A. What is Stuart Cellars
B. What do they produce
C. What approaches they use
D. What the essay will cover


Factors Stuart Cellars consider when dealing with their customers
A. Quality of wine Customers produce given price range
B. The different tastes of wine consumers


Factors Stuart Cellars consider when setting up their cost structure
A. State of the Economy
B. Perception and rating of the wine
C. Demand for the wine in the market


Factors Stuart Cellars consider when dealing with competition
A. Who are the new entrants into the industry
B. Products competitors have to offer
C. What new thing is being introduced into the wine industry
D. The quality and prices of competitor wines
E. Scarcity of every type of wine


the most dominant of the three Cs in Stuart Cellars business
A. Ii is customer as all their products are very consumer centered


Conclusion of the essay: Stuart Cellar pricing strategy is well managed

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